O'Reilly Worrying About MSNBC Ratings When He Needs to Worry About His Own

On the June 27th edition of The Radio Factor, Bill O'Reilly had this to say about Air America and about MSNBC's ratings:

O'REILLY: Time now for the "most ridiculous item of the day." If you've read any of my books, you know I believe in karma: Do bad things, you'll get yours eventually. Do good things, you'll be rewarded. Recently, two bad guys got theirs. Air America has fired its president, Gary Krantz. The disastrous radio network booted him out on the heels of the removal of CEO Danny Goldberg. We believe there is major chaos at that far left concern. There's also major chaos at MSNBC, where Rick Kaplan has left after pretty much destroying that place. He did the same thing at CNN before he got fired over there. Closing in on its 10th anniversary, MSNBC's ratings are lower than they were six years ago, which might be ridiculous.

O'Reilly has turned his 'Most Ridiculous Item of the Day' segment into his daily attack segment, sharing things that aren't even ridiculous. You know what is ridiculous, that O'Reilly feels the need to worry about MSNBC's ratings when he needs to worry about Fox's, and his own. As we recently reported, Fox's overall ratings dropped 8% in the second quarter of 2006, including a 22% in the key demographic, viewers aged 25-54. O'Reilly's own ratings are also declining, according to a MediaBistro report, losing 11% in the 25-54 demo, and 8% in overall viewers.